Google recently released an article stating that HTTPS would be used as a ranking signal in search. As of right now, Google claims that this ranking signal will be quite small with less than 1% of global queries. In general, Google is pushing for the web to conform to HTTPS only traffic — that is, all communication should be secure by default. Here is their entire seminar on this topic.
Optimizing for mobile search is more important than ever. Set yourself up for search success by getting into a mobile mentality when marketing your business. Considering the title tag is still one of the most influential on-page SEO signals, one of the first steps toward mobile SEO should be to optimize your titles for the mobile screen.
In a tech age where everything is getting smaller and faster, it is important for companies to compete in the realm of speed. Why, you may ask? Because that is the direction the Internet is going — demanding even — and you don’t want to be left behind in a sea of sub-par slow-loading websites. There are 2 main reasons why site speed is so important.