This is a guest post by Digital Marketer Ryan Moothart, and the opinions they express are their own. Follow him on LinkedIn.
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One question that has haunted me since I entered the PPC realm in 2014 is, “Should we really be bidding on our own branded terms?” It’s normal to wonder why you should have to pay for clicks when users are already searching for your brand. I (obviously) have opinions on this question, so let this blog post serve as my response to the question above.
Hello fellow marketers! It’s time to connect your Google Ads to the new Google Analytics (GA4).
GA4 is replacing Universal Analytics (UA), formerly Urchin Analytics. UA has been around since 2005 and we agree that it is time for some disruption.
GA4 promises to give us a better view into the entire customer journey. The update includes the integration of Looker’s business data visualizations. This, along with the new default Data-Driven Attribution is truly going to give us actionable data on which touchpoints convert customers.
If you are hesitant about linking to GA4, there is good news! You will still have access to your Universal Analytics property, and it will continue to collect data alongside the new GA4 instance.
If you’re hosting your WordPress site on GoDaddy, specifically with cPanel, here are 3 quick optimizations you can make to improve your site speed and server performance.
Site speed and server performance have the ability to affect so much these days. From user experience to SEO to paid ads to a site’s conversion rate, a slow site can wreak havoc on all of your channels. We hope these tips help.
In a tech age where everything is getting smaller and faster, it is important for companies to compete in the realm of speed. Why, you may ask? Because that is the direction the Internet is going — demanding even — and you don’t want to be left behind in a sea of sub-par slow-loading websites. There are 2 main reasons why site speed is so important.
