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Site Migration Risk Matrix & Prevention Guide

Prevent Costly SEO & Traffic Loss During a Site Migration

Site migrations are one of the highest-risk moments for SEO, analytics, and revenue. One missed redirect, tracking tag, or indexation signal can cause lasting damage.

We’ve created two practical tools to help marketing and web teams migrate with confidence.

What You’ll Get

What’s Included

  • Site Migration Risk Matrix
    • A clear, prioritized view of what can go wrong during a migration—and how severe each risk actually is.
  • Migration Prevention & QA Guide
    • A step-by-step checklist covering pre-launch, launch-day, and post-launch validation across SEO, analytics, and performance.

Who This Is For

  • Marketing leaders overseeing a replatform or redesign
  • SEO managers responsible for protecting organic traffic
  • Product or web teams coordinating complex launches
  • Anyone in marketing who has lived through a “we’ll fix it after launch” migration 😬

Download the Migration Tools

Enter your email to get instant access to both the Site Migration Risk Matrix and the Prevention Guide.

Created by VereNorth — a technical SEO and analytics consultancy that has supported migrations for ecommerce, SaaS, and content-heavy enterprise sites.