Sure, you could type a well-crafted prompt into your favorite AI tool to generate a blog post similar to this one. But who isn’t tired of AI’s lack of humor, slightly out-of-date metrics, and the fact that you need to explicitly ask for every. Single. Little. Thing.
Maybe you’re tired of it. In which case, please enjoy this blog post, intended for those in the marketing space who want a cheat sheet, nay, lay of the land as far as AI traffic goes in early 2026.
This is a guest post by Digital Marketer Ryan Moothart, and the opinions they express are their own. Follow him on LinkedIn.
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One question that has haunted me since I entered the PPC realm in 2014 is, “Should we really be bidding on our own branded terms?” It’s normal to wonder why you should have to pay for clicks when users are already searching for your brand. I (obviously) have opinions on this question, so let this blog post serve as my response to the question above.
