Outsourcing a website migration to a development agency has never been more common, or more dangerous.
These days, most site migrations aren’t just design refreshes. They’re often tied to replatforming, CMS changes, headless builds, performance initiatives, accessibility requirements, AI-driven content workflows, new analytics stacks, all that jazz. And the more you’re trying to change, the more room for error there is.
And while the nature of site migrations may have shifted over the years, I continue to see clients fall into the same old trap I’ve been seeing for over a decade:
The fastest way to hurt marketing performance? Treat a migration like it’s only about the website.