This is a guest post by Digital Marketer Ryan Moothart, and the opinions they express are their own. Follow him on LinkedIn.
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One question that has haunted me since I entered the PPC realm in 2014 is, “Should we really be bidding on our own branded terms?” It’s normal to wonder why you should have to pay for clicks when users are already searching for your brand. I (obviously) have opinions on this question, so let this blog post serve as my response to the question above.