Representation of Code Bloat and Impact on SEO and more

Bloated Code Hurts Digital Marketing Efforts

In modern society, we’ve gotten really good at accumulating stuff. Between Amazon Prime’s Two-Day shipping and capitalism, it’s a wonder we haven’t started sending our excess stuff into space via SpaceX. And though there are plenty of how-to articles and influencers expounding the virtues of minimalism and telling us how to de-clutter and simply, how many of us think about how clutter manifests in the digital realm? Just like the closet in the guest bedroom, our finely tuned websites can get bogged down with unnecessary stuff. And what happens when that machinery becomes bogged down with unnecessary weight? Enter the dreaded “code bloat.”

When a website is laden with excessive code, it mirrors the clutter in our homes: it slows down performance, hinders user experience, and can ultimately drive potential customers away. This post will explore the detrimental effects of code bloat on your website’s performance and why it’s crucial to streamline your digital presence.

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Google's New Core Web Vitals Metric: Interaction to Next Paint (INP)

Google’s New Core Web Vitals Metric: Interaction to Next Paint (INP)

Google has recently announced that Interaction to Next Paint (INP) will become a primary Core Web Vitals metric, replacing First Input Delay (FID), starting in March 2024.

What is Interaction to Next Paint?

Interaction to Next Paint (INP) is a fairly new metric developed by Google to help website owners and developers evaluate the responsiveness of user interactions on their web pages. It measures the time it takes for a website to respond to all user interactions, such as button clicks or link taps, and provides the maximum time for all or most interactions.

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Google Core Web Vitals Metrics for 2021 SEO

Google Announces Core Web Vitals. Start Planning.

Coming sometime in 2021, Google will be changing the way site speed affects search rankings. The new ranking signal will be lovingly titled the “page experience signal” and will be combined with Core Web Vitals per an announcement from Google. Google suggests you’ll be given notice six-months before rolling out the changes, so you don’t have to respond immediately. But it would be wise to start preparing now.

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