Paid Media that Pays Dividends

At VereNorth, we believe that successful paid media campaigns aren’t just about putting ads in front of people’s eyes—they’re about guiding future customers through every stage of the buying journey. From brand recognition to awareness to conversion (and beyond), our full-funnel approach ensures that the right ads reach the right audience at the right time, whether you’re focused on generating leads, increasing e-commerce sales, boosting brand awareness, or establishing yourself as a thought leader in your industry.

Our Approach: Driving Results at Every Stage

Effective paid media requires more than just targeting keywords, demographics, and a big budget. It’s about understanding your customers’ journey and delivering relevant messaging at each stage of the funnel.

Or actually, scratch that—it’s really more like a wheel. After all, once a customer converts, the cycle doesn’t end—it just keeps turning. Here’s how we structure our approach:

Top of the Wheel (Awareness): At this stage, we focus on increasing visibility and building brand awareness. By using broad targeting on platforms like Facebook, Instagram, LinkedIn, Reddit, and TikTok, we introduce your business to a wide but relevant audience. This is where high-level messaging, video ads, and engaging content grab attention and start conversations.
Middle of the Wheel (Consideration): Once potential customers are aware of your brand, we move them through their journey with targeted, value-driven content. Through Google Ads, Microsoft Ads, and social platforms, we implement remarketing strategies, paid search ads, and display campaigns that offer solutions to your audience’s pain points. Here, the goal is to keep your brand top-of-mind while showcasing your products or services as the answer to their needs.
Bottom of the Wheel (Conversion): This is where the magic happens—turning interested prospects into loyal customers. Our paid media experts craft high-intent ads and retargeting strategies to convert warm leads into e-commerce buyers or sales-qualified leads. We leverage platforms like Google and Microsoft to focus on search ads that target users with high purchase intent, while continuing remarketing efforts on social channels like Instagram, LinkedIn, TikTok, and Facebook to close the deal.
Coming Full Circle (Remarketing, Brand Advocacy, and Repeat Buyers): Here’s where we break the mold—because it’s not really a funnel, it’s a wheel. Once someone becomes a customer, the relationship doesn’t end; it evolves. We use remarketing to remind past visitors and customers of your brand, enticing them with new products, exclusive offers, or helpful content. But it’s not just about getting repeat purchases—it’s about turning buyers into brand advocates who spread the word and come back for more.

By nurturing customer loyalty and leveraging platforms like Facebook, Instagram, TikTok, and LinkedIn, we craft personalized campaigns that encourage customers to share their experience, leave reviews, and become repeat buyers. The wheel keeps turning, bringing your brand continuous value with each spin.

We Meet Your Business Where It Is

At VereNorth, we tailor every campaign to meet the unique needs of your business. Whether your goal is to increase lead generation, drive e-commerce sales, create brand awareness, or position your company as a thought leader, we take the time to understand your objectives and develop custom strategies to achieve them. We recognize that no two businesses are alike, and we adjust our tactics to match your specific goals, timelines, and market conditions.

Our Paid Services:

Paid Search: Targeted ads on search engines like Google and Microsoft that meet users at the moment of intent.
Paid Social: Engaging social ads across platforms like Facebook, Instagram, LinkedIn, Reddit, and TikTok.
Remarketing: Re-engaging with potential customers who have shown interest but haven’t yet converted.
Display: Visually engaging banner ads that build awareness and keep your brand top-of-mind.
Video: High-impact video campaigns that tell your brand’s story and captivate your audience.