Understand, Predict, and Improve

Data is the backbone of any successful digital strategy. Without a clear understanding of how users find your site, interact with your content, and convert into customers, it’s impossible to make informed decisions that drive growth. At VereNorth, we empower your business with actionable insights through tailored web analytics services, helping you understand what’s working, predict what comes next, and continuously improve your results.

Why Accurate Analytics Matter: Measuring What’s Important

You can’t manage what you don’t measure. Accurate, comprehensive web analytics are critical for understanding which of your marketing channels are performing well, how users are engaging with your site, and where the opportunities are for improvement. Our approach to analytics ensures you’re measuring the right metrics at the right time, allowing you to make data-driven decisions that move the needle on growth and ROI.

But we don’t just provide data—we make sure it’s actionable. Whether you’re looking to fine-tune your acquisition strategies, improve user engagement, or optimize your conversion funnel, our analytics services are designed to help you take immediate action.

Our Approach to Analytics

At VereNorth, we view web analytics as more than just tracking numbers. Our approach ensures that you get a full picture of your customers’ journey, from their first interaction to their final conversion—and beyond. We help you analyze traffic, user behavior, and conversion points, giving you the insights needed to optimize each step of the funnel.

Here’s how we ensure your analytics deliver results:

Data Acquisition: Setting the Foundation 

The first step in any successful analytics strategy is making sure your data is accurate, complete, and meaningful. We help you set up and audit your GA4 accounts, ensuring that your tracking is configured correctly to capture the most important metrics. Through Google Tag Manager setup, we make sure your site is tracking custom events, goals, and e-commerce data—so nothing slips through the cracks.

Behavior Analysis: Understanding Engagement 

Once the data is flowing, it’s time to dig deeper. Our team helps you make sense of how users are interacting with your site, using custom dashboards to highlight key user engagement metrics like session duration, bounce rate, and user flow. With these insights, you’ll be able to spot trends, identify pain points, and understand what keeps your users engaged—and where they’re dropping off.

Conversion Optimization: Turning Insights into Action 

The ultimate goal of any analytics program is to improve your conversion rate. We help you analyze key conversion points, from lead form submissions to e-commerce transactions, giving you a clear picture of where your funnel is working and where it can be optimized. By integrating your Google Analytics or GA4 setup with your CRM, we provide a complete view of customer behavior, helping you improve both online and offline conversion tracking.

Predictive Insights: Looking Ahead 

Once your analytics are running smoothly, we don’t stop there. By leveraging advanced analytics and custom dashboards, we help you look beyond historical data to help forecast future performance and set attainable goals. This approach allows you to stay ahead of the competition, adjust your strategies proactively, and ensure that your campaigns deliver maximum impact over time.

Our Analytics Services: Tailored for Your Business

Whether you’re setting up analytics from scratch, enhancing, or auditing an existing setup, we provide end-to-end services that ensure your data is clean, actionable, and aligned with your business goals:

• Google Analytics Set Up: We set up your GA4 account to track goals, key events, ecommerce, and all the metrics you need to measure your business online. 
• GA4 Audits: We ensure your Google Analytics 4 accounts are properly configured, so your data is accurate and reliable.
• Custom Looker Dashboard Creation: We build custom dashboards that display the metrics that matter most to your business, providing you with real-time insights at a glance.
• Google Tag Manager Set-Up: From tracking custom events to complex goals, we implement Google Tag Manager to capture key interactions and events on your site.
• CRM Integration: We integrate your analytics data with your CRM to provide a complete view of the customer journey, improving lead tracking and conversion analysis.

We Don’t Just Analyze—We Act

At VereNorth, we don’t just hand over data—we work with you to interpret it, and more importantly, take action. We’ll collaborate closely with your team to implement changes based on our findings, ensuring that your analytics drive real improvements in your marketing performance, user experience, and business growth.