VereNorth Internet Marketing Blog

The Impact of Returning to “Normal.” A Covid Story.

in Blog by VereNorth July 22, 2021August 3, 2021

If you’ve said, “2020 was my best year” or “we grew in 2020 despite the pandemic” you might be in for a reset in 2021 and into 2022. We don’t want to alarm you, but we do want to help you set realistic expectations. It may be best to expect a pullback from 2020 numbers.

2020 Success May Not Be So Easy to Maintain

When Covid hit in early 2020, we saw clients with digital products, digital solutions, online businesses, and even some brick and mortar companies thrive. Additionally, companies that invested aggressively to grow during the downturn were able to outmaneuver competitors who didn’t have the foresight, or the funds, to remain strong when business slowed.

Google Core Web Vitals Metrics for 2021 SEO

Google Announces Core Web Vitals. Start Planning.

in Blog / SEO by VereNorth June 26, 2020August 3, 2021

Coming sometime in 2021, Google will be changing the way site speed affects search rankings. The new ranking signal will be lovingly titled the “page experience signal” and will be combined with Core Web Vitals per an announcement from Google. Google suggests you’ll be given notice six-months before rolling out the changes, so you don’t have to respond immediately. But it would be wise to start preparing now.

How SERP Testing Can Improve Your Website Traffic

in Blog by VereNorth June 24, 2020August 3, 2021

Do you want to increase traffic to your business website, boost click-through rate (CTR), and increase impressions and conversions? (Ok, those are rhetorical questions.) Assuming you do, then you may want to consider experimenting with your title tags.

Does Your Copy Pass the Skim Test?

in Blog by VereNorth June 10, 2020August 3, 2021

You did it. You researched your topic, wrote multiple drafts, revised and edited, and finally polished it up. Now your article or blog post is ready for the world.

But wait! Before you click the publish button, there’s one final important step: content layout. Give your copy the best chance for success by making it as reader-friendly as possible.

Facebook is Pulling the Wrong Social Post Image. What Should I Do?

in Blog by VereNorth May 30, 2020August 3, 2021

It can be so frustrating. You’re creating a Facebook post and have the perfect image to go with it. But rather than show your image of choice, Facebook automatically pulls in the “social image” associated with the post and caches that instead. What gives?

Image SEO: How To Optimize Images For Better Ranking

in Blog / SEO by VereNorth January 30, 2019February 16, 2019

We hate to break it to you, but you may have an image problem. Here’s why:

In February 2018, Google made a big change when it removed the “view image” option. Now when you search for images, if you want to enlarge or copy it, you must click the “visit” button and go to the website where the image lives.

This means image SEO is more important than ever. But where do you start? Check out some of our top image tips below.

Google My Business Posts For Small Businesses

in Blog / Local Optimization / SEO by VereNorth July 20, 2017July 25, 2017

For small business owners, any tool that you can use to help bring information about your company to potential customers is a good thing. The more you can do to reach new people and keep your name in the minds of existing customers is worth looking into. With that in mind, Google has created Google Posts, a new way of communicating with your customers from your Google My Business listing.

How To Get Into Google’s Answer Box – Simplified

in Blog / SEO by VereNorth February 7, 2017October 24, 2017

Since 2013, when searchers have used Google to answer a question, or do a search about something that Google could infer as a question, at the very top of their results they have included an area that “answers” the question. That little spot is Google’s Answer Box, and yeah, it’s a big deal.

What is Google AMP – And Do You Need It?

in Blog / SEO by VereNorth July 7, 2016July 8, 2016

Google AMP launched on February 24, 2016 and the big question our clients have been asking is: Should I do it? As with most things, the answers depends on many factors. So read on to see if AMP is a good choice for you.

What is Google AMP?

AMP stands for Accelerated Mobile Pages.

A Simple Way to Get More Likes on Facebook

in Blog by VereNorth June 6, 2016July 8, 2016

Here’s a little known, or often forgotten, useful feature to get more likes on Facebook not a lot of people know about. It’s a way to capture Facebook likes from people that are already interacting with your brand. You’re not just asking people at random – these are people who have already liked at least one of your posts, so you know they are interested.

This new feature allows you to get these users fully engaged by inviting them to like your page as well. Think about it – you often pay to reach a new audience on Facebook, which gets you lots of likes on your post(s). But that doesn’t always net you a true “like” or follower. This new feature fills that need. And it only takes a few minutes per day.