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Guide to Linking Your Google Ads to GA4

Guide to Linking Your Google Ads to GA4

in Analytics / Blog / PPC  by VereNorth

 … And why we think it’s worth it

Hello fellow marketers! It’s time to connect your Google Ads to the new Google Analytics (GA4).

GA4 is replacing Universal Analytics (UA), formerly Urchin Analytics. UA has been around since 2005 and we agree that it is time for some disruption.

GA4 promises to give us a better view into the entire customer journey. The update includes the integration of Looker’s business data visualizations. This, along with the new default Data-Driven Attribution is truly going to give us actionable data on which touchpoints convert customers.

If you are hesitant about linking to GA4, there is good news! You will still have access to your Universal Analytics property, and it will continue to collect data alongside the new GA4 instance.

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The Impact of Returning to “Normal.” A Covid Story.

The Impact of Returning to “Normal.” A Covid Story.

in Blog  by VereNorth

If you’ve said, “2020 was my best year” or “we grew in 2020 despite the pandemic” you might be in for a reset in 2021 and into 2022. We don’t want to alarm you, but we do want to help you set realistic expectations. It may be best to expect a pullback from 2020 numbers.

2020 Success May Not Be So Easy to Maintain

When Covid hit in early 2020, we saw clients with digital products, digital solutions, online businesses, and even some brick and mortar companies thrive. Additionally, companies that invested aggressively to grow during the downturn were able to outmaneuver competitors who didn’t have the foresight, or the funds, to remain strong when business slowed.

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Google Core Web Vitals Metrics for 2021 SEO

Google Announces Core Web Vitals. Start Planning.

in Blog / SEO  by VereNorth

Coming sometime in 2021, Google will be changing the way site speed affects search rankings. The new ranking signal will be lovingly titled the “page experience signal” and will be combined with Core Web Vitals per an announcement from Google. Google suggests you’ll be given notice six-months before rolling out the changes, so you don’t have to respond immediately. But it would be wise to start preparing now.

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Does your copy pass the skim test?

Does Your Copy Pass the Skim Test?

in Blog  by VereNorth

You did it. You researched your topic, wrote multiple drafts, revised and edited, and finally polished it up. Now your article or blog post is ready for the world.

But wait! Before you click the publish button, there’s one final important step: content layout. Give your copy the best chance for success by making it as reader-friendly as possible.

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Image SEO: How To Optimize Images For Better Ranking

Image SEO: How To Optimize Images For Better Ranking

in Blog / SEO  by VereNorth

We hate to break it to you, but you may have an image problem. Here’s why:

In February 2018, Google made a big change when it removed the “view image” option. Now when you search for images, if you want to enlarge or copy it, you must click the “visit” button and go to the website where the image lives.

This means image SEO is more important than ever. But where do you start? Check out some of our top image tips below.

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Google My Business Posts For Small Businesses

Google My Business Posts For Small Businesses

in Blog / Local Optimization / SEO  by VereNorth

For small business owners, any tool that you can use to help bring information about your company to potential customers is a good thing. The more you can do to reach new people and keep your name in the minds of existing customers is worth looking into. With that in mind, Google has created Google Posts, a new way of communicating with your customers from your Google My Business listing.

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How to get into the Google Answer Box

How To Get Into Google’s Answer Box – Simplified

in Blog / SEO  by VereNorth

Since 2013, when searchers have used Google to answer a question, or do a search about something that Google could infer as a question, at the very top of their results they have included an area that “answers” the question.  That little spot is Google’s Answer Box, and yeah, it’s a big deal.

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