Guide to Linking Your Google Ads to GA4

Guide to Linking Your Google Ads to GA4

 … And why we think it’s worth it

Hello fellow marketers! It’s time to connect your Google Ads to the new Google Analytics (GA4).

GA4 is replacing Universal Analytics (UA), formerly Urchin Analytics. UA has been around since 2005 and we agree that it is time for some disruption.

GA4 promises to give us a better view into the entire customer journey. The update includes the integration of Looker’s business data visualizations. This, along with the new default Data-Driven Attribution is truly going to give us actionable data on which touchpoints convert customers.

If you are hesitant about linking to GA4, there is good news! You will still have access to your Universal Analytics property, and it will continue to collect data alongside the new GA4 instance.

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Speed up Wordpress

3 Quick Site Speed and Performance Improvements for WordPress

If you’re hosting your WordPress site on GoDaddy, specifically with cPanel, here are 3 quick optimizations you can make to improve your site speed and server performance.

Site speed and server performance have the ability to affect so much these days. From user experience to SEO to paid ads to a site’s conversion rate, a slow site can wreak havoc on all of your channels. We hope these tips help.

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Site speed affects conversions, experience, and rankings

The Importance of Site Speed and How to Improve It

In a tech age where everything is getting smaller and faster, it is important for companies to compete in the realm of speed. Why, you may ask? Because that is the direction the Internet is going — demanding even — and you don’t want to be left behind in a sea of sub-par slow-loading websites. There are 2 main reasons why site speed is so important.

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