AI, Google’s Zero Click Searches, and the Future of What “Organic” Means in Marketing
Over the past year or so, we’ve seen some fascinating trends in organic search, especially with the introduction of AI into commonly used tools. It’s affecting how we approach SEO and plan organic strategies for our clients. For decades, Google has had a virtual monopoly on the search engine market, defining the rules of SEO as we know it. When we talk about SEO and organic traffic, we’re really talking about following the guidelines that Google sets. Play by enough of their rules, and your site ranks higher, gets more visibility, and ultimately draws more traffic from organic search.