Google Panda 4.2, which is actually the 30th Panda refresh overall, was rolled out on July 18, 2015. But it’s a slow rollout that is expected to take several months to complete. This blog post is designed to help you understand what the latest update means, and offer tips on improving your website ranking and overall user experience.
The changes greatly expand Google’s use of mobile-friendliness as a ranking signal, which impacts mobile organic search. So make sure you’re ready!
Simply put, these changes are huge. To put it in perspective, Zineb Ait Bahajji of Google’s Webmaster Trends team said at SMX Munich that the changes would be more significant than their Google Panda and Google Penguin updates. Need we say more? You can read the official Google announcement here.
If you’re hosting your WordPress site on GoDaddy, specifically with cPanel, here are 3 quick optimizations you can make to improve your site speed and server performance.
Site speed and server performance have the ability to affect so much these days. From user experience to SEO to paid ads to a site’s conversion rate, a slow site can wreak havoc on all of your channels. We hope these tips help.
Google recently released an article stating that HTTPS would be used as a ranking signal in search. As of right now, Google claims that this ranking signal will be quite small with less than 1% of global queries. In general, Google is pushing for the web to conform to HTTPS only traffic — that is, all communication should be secure by default. Here is their entire seminar on this topic.
Optimizing for mobile search is more important than ever. Set yourself up for search success by getting into a mobile mentality when marketing your business. Considering the title tag is still one of the most influential on-page SEO signals, one of the first steps toward mobile SEO should be to optimize your titles for the mobile screen.
In a tech age where everything is getting smaller and faster, it is important for companies to compete in the realm of speed. Why, you may ask? Because that is the direction the Internet is going — demanding even — and you don’t want to be left behind in a sea of sub-par slow-loading websites. There are 2 main reasons why site speed is so important.
