Coming sometime in 2021, Google will be changing the way site speed affects search rankings. The new ranking signal will be lovingly titled the “page experience signal” and will be combined with Core Web Vitals per an announcement from Google. Google suggests you’ll be given notice six-months before rolling out the changes, so you don’t have to respond immediately. But it would be wise to start preparing now.
Do you want to increase traffic to your business website, boost click-through rate (CTR), and increase impressions and conversions? (Ok, those are rhetorical questions.) Assuming you do, then you may want to consider experimenting with your title tags.
You did it. You researched your topic, wrote multiple drafts, revised and edited, and finally polished it up. Now your article or blog post is ready for the world.
But wait! Before you click the publish button, there’s one final important step: content layout. Give your copy the best chance for success by making it as reader-friendly as possible.