Guide to Linking Your Google Ads to GA4

 … And why we think it’s worth it

Hello fellow marketers! It’s time to connect your Google Ads to the new Google Analytics (GA4).

GA4 is replacing Universal Analytics (UA), formerly Urchin Analytics. UA has been around since 2005 and we agree that it is time for some disruption.

GA4 promises to give us a better view into the entire customer journey. The update includes the integration of Looker’s business data visualizations. This, along with the new default Data-Driven Attribution is truly going to give us actionable data on which touchpoints convert customers.

If you are hesitant about linking to GA4, there is good news! You will still have access to your Universal Analytics property, and it will continue to collect data alongside the new GA4 instance.

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