If you’ve said, “2020 was my best year” or “we grew in 2020 despite the pandemic” you might be in for a reset in 2021 and into 2022. We don’t want to alarm you, but we do want to help you set realistic expectations. It may be best to expect a pullback from 2020 numbers.
2020 Success May Not Be So Easy to Maintain
When Covid hit in early 2020, we saw clients with digital products, digital solutions, online businesses, and even some brick and mortar companies thrive. Additionally, companies that invested aggressively to grow during the downturn were able to outmaneuver competitors who didn’t have the foresight, or the funds, to remain strong when business slowed.